L’Oréal expands digital presence with new AR beauty collaboration

L’Oréal has collaborated with Perfect Corp to integrate its brands' makeup collections in the augmented reality (AR) beauty app YouCam Makeup.

The global partnership expands the firm’s digital presence and provides opportunities for customers to virtually experience its makeup offerings and buy them through the app or in-store.

As part of the collaboration, the app will be integrated into L’Oréal stores and counters to ensure enhanced customer experience.

L’Oréal chief digital officer Lubomira Rochet said: “Virtual make up, livestreaming, augmented reality shopping are key features in a modern beauty journey that mixes online and offline.

“These services delight our consumers and increase conversion rates for our brands.”

Perfect Corp CEO Alice Chang said: “We are delighted to partner with the beauty industry leader L’Oréal to offer a seamless makeover experience that brings brand products to life through AR technology.

“This partnership allows beauty fans around the world to experience L’Oréal products like never before and represents a significant milestone that transforms the way consumers discover, try and buy beauty.”

L’Oréal currently offers 34 brands across mass market, department stores, pharmacies, drugstores, hair salons, travel retail, branded retail, and e-commerce channels.

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Image: L’Oréal makeup products are now available on YouCam Makeup app. Photo: courtesy of L’Oréal.