L’OCCITANE en Provence opens fifth flagship store in US

France-based L’OCCITANE en Provence has opened its fifth flagship store at Disney Springs, Walt Disney World Resort in Lake Buena Vista, Florida, US.

The new store is spans 2,549ft². It features the company’s full range of skin, body and fragrance products.

The boutique’s layout is divided into four segments, which are soap artistry, harvest fragrances, texture bar and distillation.

The store also offers digital touchpoints such as iPads, and convenient mobile charging stations.

L’OCCITANE senior vice-president for retail development David McConnachie said: "We are so excited to officially open our doors at Disney Springs.

"L’OCCITANE en Provence strives to share the beauty of Provence, France, with the rest of the world, and this new store offers us a great opportunity to serve as a go-to beauty destination for the many local shoppers and vacationing guests who visit Walt Disney World Resort."

L’OCCITANE en Provence was established more than 35 years ago by Olivier Baussan.

Its products are currently available in over 200 boutiques throughout the US.