Lime Crime introduces new liquid lipsticks range

US-based makeup company Lime Crime has launched new limited edition liquid lipsticks range Moms I'd Like to Follow (M$LF) Velvetines.

Currently available for purchase on the company's website, the new M$LF collection includes sugar plum mauve, rose nude, grey taupe, and terracotta shades.

Lime Crime's chief executive officer (CEO) Doe Deere said: "Many of our Instagram fans are young moms. I admire these women because they manage to be dedicated mothers and still slay their makeup!

"This collection celebrates all women and empowers them to be their most confident, bad-ass selves. These are the moms I'd like to follow!"

The latest collection is available in a pop culture packaging.

The company also launched a semi-permanent hair dye earlier this month, expanding its line of Unicorn lipsticks and highlighters. The Unicorn hair range comprises 13 shades in full coverage and tint formulas, which are suitable for bleached or unbleached hair.

The tint shades include nude mauve, baby pink, and seapunk green, while the full coverage shades are stone grey, electric orchid, deep burgundy red, candy blue, seafoam green, muted pink-red, candy blue, steel blue, vibrant peach, traffic-stopping orange, and tropical green.

Prepared using vegan ingredients, the dyes are free of harsh chemicals, peroxide, or ammonia.

Unicorn hair dye range is currently available on Lime Crime's website as well as at retailers such as Urban Outfitters and Dolls Kill.