Lancer Skincare taps The Hut Group’s online reach to sell anti-aging products

Lancer Skincare has announced partnered with The Hut Group as part of its strategic move towards worldwide expansion in lucrative markets, including those across Europe and Asia.

California-based Lancer Skincare develops a range of advanced anti-aging products which are available at luxury retailers including Nordstrom, Saks Fifth Avenue, select Sephora stores, Harrods, Bergdorf Goodman, and Neiman Marcus.

The partnership between Lancer Skincare and The Hut Group will bolster the brand’s direction in solidifying its global potential in 2016.

The Hut Group is a specialist online retailer with over 14 million international users.

It is now expanding its offering into brick and mortar distribution alongside its ecommerce reach, thereby bolstering its position as a progressive health and beauty site.

Lancer Skincare CEO Tracey Sameyah said: "We at Lancer Skincare are thrilled about our strategic partnership with The Hut Group.

"Given their capabilities and infrastructure, they will strongly impact our brand messaging, all while augmenting our global distribution.

"We see The Hut Group as an innovative business force and believe that their business model will dramatically change the landscape of prestige and luxury distribution."

The Hut Group’s Prestige Division CEO Paul Gedman said, "We have a broad view of the prestige skincare market with +450 brands and 80 million international visitors to our beauty sites, and we can say with complete confidence that Lancer Skincare has all the attributes to be a global beauty phenomenon.

"Furthermore, it was important for us to launch our beauty distribution business model with a brand we fundamentally believe in.

"The combination of Dr Harold Lancer’s world renowned expertise with our proprietary platform’s global reach and infrastructure will enable the brand to replicate its stunning US sales growth in new territories. We are very proud to play a key role in the global growth of the brand."

Lancer Skincare was set up by Dr. Harold Lancer, a dermatologist for over 30 years.