KW International to distribute Partè Luxury Grooming Essentials products in Asia

Men's grooming brand Partè Luxury Grooming Essentials has partnered with distribution firm KW International in a multi-million dollar strategic deal.

KW International is a distribution company specialising in introducing products into the marketplace. It will distribute Partè's new matte clay product Style Paste across Asia including China, Japan, and South Korea.

Partè's founder Bear Degidio said: "I am beyond excited to align Partè Company with such a world class company like KW International.

"The international partnership will not only bring our current line of hair styling products for men into emerging Asian markets but will allow us to release our full line of haircare and body products in the most elite retailers worldwide."

Both the firms will work towards expanding the range of products into Asian markets through association with the media and luxury retailers.

KW International's director of business development Joon Kang said: "Teaming up with Partè Company to introduce men's luxury grooming line to Asia seemed like a natural fit for us.

"In a landscape without a market leader we believe Partè is in a prime spot to introduce a new approach to men's grooming worldwide.

"Bear Degidio and Team Partè have passion and expertise to drive this market forward. We are excited to be a part of Partè and its game changing products."

The firms have commenced discussions with luxury retailers in Asia and sales at these retailers are expected to begin next year.