Kendo Brands and Rihanna introduce new Fenty Beauty brand

Singer Rihanna has collaborated with LVMH’s Kendo Brands to introduce her new Fenty Beauty makeup brand in 1,600 stores across 17 countries.

Fenty Beauty includes light formulas and a variety of shades designed to address a wide number of skin types and tones.

With a total of 91 stock keeping units (SKU), the new makeup range comprises Pro Filt’r Soft Matte Longwear Foundation, Pro Filt’r Instant Retouch Primer, cream-powder hybrid Killawatt Freestyle Highlighters for the face and eyes, and one Gloss Bomb lip gloss.

In additon, Match Stix Skinsticks are included in matte and shimmer finishes designed for contouring, correcting, concealing, and highlighting.

The complexion-focused cosmetic collection is claimed to deliver radiance through three-step method 'The Fenty Face'.

Rihanna said: “The Fenty Face was created for women of all skin tones, of all personalities. These steps are key to starting your makeup, no matter the look you're going for.”

'The Fenty Face' includes a soft matte filt'r for radiance, layering highlighter to obtain strategically placed glow, and blotting for a shine-free look.

Available for purchase at Sephora and FentyBeauty.com, the new collection will be represented by makeup artists James Kaliardos, Priscilla Ono, and Hector Espinal, which were appointed by Rihanna.

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Image: Gloss Bomb Universal Lip Luminiser. Photo: courtesy of PRNewsfoto/Fenty Beauty by Rihanna.