Kat Von D launches new lipstick programme on Sephora.com

Makeup brand Kat Von D Beauty has launched new lipstick programme Everlasting Flash on Sephora.com.

This year-long programme will provide customers early access to new shades in the Everlasting franchise prior to official launch.

Beginning the first Wednesday of every month this year, the early access products will only be available for 48 hours.

Kat Von D Beauty's founder Kat Von D said: “I can wholeheartedly say that I have the best fans, they are so loyal, so savvy, and completely beauty obsessed, always hungry for what’s next from Kat Von D Beauty.

"I make a point to share the news of upcoming launches as soon as I can on social media, so it was a natural next step to actually make these sneak peeks shoppable.

"We’re excited to host the first-ever Everlasting Flash programme on Sephora.com as they are incredible partners for the brand and helped bring this fun, new shopping format to life.”  

In programme's launch, Kat Von D is offering early access to one of six new nude colours of Everlasting Liquid lipstick on 4 January. Featuring a sepia shade, Sanctuary is set to launch officially in February.

---

Image: Kat Von D Everlasting Liquid lipstick in Sanctuary. Photo: courtesy of PRNewsFoto/Kat Von D Beauty.