Kao launches new Curél skincare moisturiser

Beauty care manufacturer Kao USA has launched new Curél skincare product Hydra Therapy Wet Skin Moisturiser to help heal dry skin.

The new moisturiser contains wet skin technology, which is claimed to smoothen, calm, soften, and improve dry skin, as well as allowing body to regain its ability to retain moisture.

It is also claimed to provide deep-hydration and soothing relief through its four-pillar technology. This works by employing a water-activated formula, moistursing emollients, a proprietary ceramide complex, and a cationic technology, along with restorative ingredients.

The moisturiser's water-activated formula allows for absorption into moist skin. The product also consists of a mix of moistursing emollients, which provide smooth absorption without a heavy, greasy, or sticky feel.

The ceramide complex preserves maximum hydration of the skin by replenishing its natural moisture barrier, while the pore-opening feature of the wet skin technology allows these ceramides to penetrate deep into the skin's surface.

Allantoin and panthenol present in the formulation have soothing and restorative properties and eliminate dry, itchy skin.

The catatonic technology aids the attraction of positively charged ingredients with the negative charge of moist skin resulting in smooth skin and long-lasting moisture.

Hydra Therapy Wet Skin Moisturiser is available at select food, drug, and mass merchant stores. Kao USA is an unit of Kao Corporation and manufactures products such as Ban antiperspirant-deodorants, Total Refresh cooling body cloths, Jergens and Curél lotions, and Bioré facial care.