Isabel Toledo launches new fragrance

US-based fragrance and fashion brand Isabel Toledo has launched new fragrance Isabel, Isabel.

The new fragrance is claimed to have a spicy aroma with floral fragrances of violet, night blooming jasmine, gardenia blossom, ashoka tree flower, myrrh, and sheer white musk.

It is designed to be gentle and delicate and was inspired by the moon orchid. It is packaged in a glass bottle, which has a unique design with cutomised illustrations etched by a proprietary laser. The carton carries Isabel’s design signature.

Isabel Toledo was started in 1984 by Isabel and her husband, Ruben Toledo. The new fragrance will be available exclusively at Lane Bryant stores, which is a women's special size apparel retailer.

Isabel, Isabel will be available both as a spray and rollerball for $52.50 and $16.50, respectively.

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Image: Isabel Toledo launches new fragrance. Photo: Courtesy of Business Wire/Isabel Toledo