InnovaDerma announces launch of new skincare and haircare ranges

UK-based personal care products developer InnovaDerma has debuted into the skincare market with the launch of its Body Glow brand.

The firm is planning to expand further with the introduction of a new haircare range in the coming months.

Developed as an extension of its Skinny Tan brand, Body Glow has been stocked in more than 500 stores of health and beauty retailer Superdrug.

InnovaDerma intends to develop additional Body Glow skincare products to widen its impact on the market. Executive chairman Haris Chaudhry said: "We are delighted to launch our new topical haircare range and it is particularly pleasing that Superdrug will be stocking the new products in so many of their stores nationwide, which is testament to the outstanding performance of Skinny Tan and our ability to develop and grow a brand exponentially.

“Similarly, our entry into the skincare market through Body Glow reflects the success of our flagship brand and we look forward to launching new products later this year to drive future earnings."

The firm’s new haircare range is set to launch in August this year and will include five shampoos and conditioners developed for hair regrowth and hair thickening in both men and women.

The range will initially be available at 400 Superdrug stores and InnovaDerma’s direct to consumer (DTC) channel. There are plans to later introduce the range to other European markets and through Leimo in Australasia.