HUL to expand male grooming range

India-based Hindustan Unilever (HUL) plans to extend Pond’s, one of its largest women care brand, to the male grooming range.

Pond’s has a host of women skincare products, and is among the top 10 brands for HUL, reports The Economic Times.

HUL already has a deodorant brand Axe and skincare brands Fair & Lovely Max and Vaseline for Men catering to men grooming range.

It now plans to launch Pond’s face wash and moisturiser for men in the next three months.

According to data from Nielsen, male grooming segment in the country has grown merely 3% in 2013 while male skin cream was the fastest-growing sub category, with sales rising around 10%.

Future Group’s Food Bazaar CEO Devendra Chawla said, "Men are moving from being protectors to providers to now partners sharing household work and participating more in kids’ life at home."

"This change is leading men to be better groom not only to woo the woman of their life but also to keep pace as face value has found a new premium in the world of selfies."