House of Worth unveils new fragrance Belle in UK

Fragrance designer House of Worth has unveiled new limited-edition fragrance Belle for women in the UK, which will be developed and distributed by Akita Brands.

Inspired by the main character in Walt Disney's new adaptation of Beauty and the Beast, the fragrance was created by  perfumer Honorine Blanc. Belle is a feminine scent featuring Rose de Mai that is blended with aromatic woods and spicy pink peppers.

Akita Brands' founder Nikita Mehta said: "When you mix a creative talent such as Charles Frederick Worth, the first couturier who revolutionised the fashion industry and single-handedly created the modern brand, together with Disney, a natural evolution was to create a rebellious rose fragrance inspired by today's rebelles."

Belle is available in an octagonal glass bottle inscribed with the W of the House of Worth.

The bottle is topped with a sustainable wooden cap, with metallic pearl finishing and has the word 'Belle' engraved in gold by calligrapher Bernard Maisner.

The fragrance is packaged within a hollowed out book available in chartreuse, crimson red, and navy blue.  

The new Belle fragrance will be available for purchase from 1 April.

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Image: Belle by Worth. Photo: courtesy of PRNewsFoto/Akita Brands London.