Hair repair line Gliss debuts in Canada

Henkel Canada brand Schwarzkopf's hair repair line Gliss has debuted its hair-identical keratin technology in Canada.

With almost 200 million products sold worldwide each year, Gliss products have become available in Canada at Shoppers Drug Mart and Pharmaprix stores.

Henkel Canada's director of marketing for beauty care Meena Bajwa said: “Everything we do to our hair, including heat styling, colouring and even environmental damage from the sun, weakens the hair structure. GLISS, with hair-identical keratin technology, is specifically formulated to repair damaged areas of the hair, up to 10 layers deep.

 “When a cut seems like the only option, Canadians can now choose to repair, and get beautiful, healthy-looking hair with the help of GLISS products.”

Hair is made of around 80% keratin, a protein that provides structure, strength, and elasticity. Damaged hair loses this keratin, leading to a weakened structure.

Gliss' hair repair products are designed to help restore dry hair and lifeless hair that lacks volume, as well as repair breakage and split ends.

The brand claimed its hair-identical liquid keratin formulas have been shown to provide visible results in lab tests for colour retention, reduced breakage, added volume, strength, softness, shine, and comb-ability/manageability.