H2O+ Beauty refreshes brand with focus on new products

Skincare company H2O+ Beauty has relaunched its brand with a focus on new products and packaging, user-friendly online platform and social media.

This move may indicate a switch from selling through bricks-and-mortar stores to direct selling through its online platform.

The new website will act as the brand’s flagship store as well as tool to communicate with its customers.

In line with reimagining of the brand, the company is rolling out a new line of products with advanced ingredients targetting different skin requirements.

These new products are claimed to be made without parabens, mineral oils, or phthalates.

H2O+ Beauty CEO, Joy Chen said: "H2O+ was founded more than two decades ago as a groundbreaking concept to deliver innovative, modern and effective skincare options in an environment that encouraged women to make their own choices.

"That courageous spirit and customers-first approach has always been a core tenet of the brand."

"Now we want to amplify that spirit with a reimagined H2O+ Beauty, one that even better serves our customers by being more innovative, creative and results-focused. We can’t wait for the public to see what’s in store."

The company’s products are offered at retail outlets such as Ulta.