Grooming brand Braun introduces new electric shavers line

Procter and Gamble's grooming brand Braun has introduced line New Braun Series 9.

Claimed to provide a precise and stylish shave, the new line of electric shavers includes a titanium coated trimmer. The razor's surface features a golden strip in the centre, which is designed with optimal shave technology.

The HyperLift and Cut trimmer is coated with Titanium Nitride (TiN) and claims to minimise friction over the skin, protecting from corrosion and wear, as well as boosting durability.

Braun's grooming expert Sascha Breuer said: “Over the last few years, we have witnessed a dramatic shift on the importance men place on looking their best before walking out of the door.

"The best shaving tool to achieve that every day is the NEW Braun Series 9, which sets a new standard of excellence as it ensures the most efficient and exceptionally gentle shave.”

The flexible SyncroSonic shaving head allows easy navigation, while five shaving elements present together capture every type of hair. In addition, the micro-adaptation OptiFoil shaving foils minimise risk to top layers of skin from being cut and prevent skin irritation.

The glide is further equipped with the shaver’s Protective SkinGuard, which works with water, foam, and gel grooming products to minimise the number of strokes required.

Series 9 is available in chrome, silver, black, or blue finish varieties and can be purchased at Amazon, Walmart, Target, Bed Bath & Beyond, and Best Buy.

Founded in 1921 in Germany, Braun offers small domestic appliances across several personal care categories, such as electric shavers and beauty products.

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Image: The new Braun Series 9. Photo: Courtesy of Business Wire/Braun.