Givaudan opens new fragrance creative centre in Mexico

Swiss fragrances and flavours maker Givaudan has opened a new Fragrance Creative Centre in Mexico City to support long-term business growth.

Covering an area of approximately 2800m², the facility is expected to help meet the Givaudan fragrance division 2020 strategic goals.

The centre will also provide custom-built fragrance evaluation services.

Designed to allow cross-category partnership and easy reconfiguration, the centre will comprise application and technology labs; marketing and consumer market research; and creative, development, and commercial teams for Mexico and Central America.

Givaudan Fragrance division president Maurizio Volpi said: “Our history in Mexico started in 1949, and we are thrilled to invest further in this important region where consumers are passionate about the fragrances they use every day.

“The new Fragrance Creative Centre in Mexico demonstrates our commitment to partner in the long term with our customers in Latin America, keep bringing the innovation that fosters differentiation on the market, and ultimately support them in growing their brands.”