Fragrance West bolsters operations, R&D and sales

US-based Fragrance West has made four senior staff moves to support its industry growth.

Gary O’Dell was appointed as director of operations and facility management, and Sheri Zarchy as manager of analytical sciences.

John Sanchez has been promoted as senior manager of operations and facility management, while Diane Horne as sales leader.

Fragrance West president Christina Fiduccia said: "We have assembled a team of passionate and progressive creative professionals with specialised expertise to propel Fragrance West into its next major growth phase.

"These staff moves enable us to scale our operations, R&D and sales functions accordingly, while continually offering the type of technical expertise, creativity and service support for which we’re known."

O’Dell has more than 30 years’ experience in facility and maintenance management within the cosmetic contract manufacturing and food technology industries.

He will be responsible for advancing the company’s manufacturing processes, documentation and facility maintenance.

Zarchy has 25 years of experience in product analysis, reverse engineering, re-creation and quality control. With her background in gas chromatography mass spectrometry (GC-MS) data interpretation and translating fragrance analyses into formulas, Fragrance West will be able to expand its laboratory capabilities.

Before promotion, Sanchez was an operations manager who played a crucial role in integrating and expanding product lines tenfold from parent company HORN’s purchase of Belmay West in 2008, which became Fragrance West.

In his new role as senior manager for operations and facility management, Sanchez will be responsible of overseeing all areas of facilities management.

Horne will be responsible to manage distribution sales across all market applications and direct business development activities for Fragrance West.

Fragrance West is a unit of HORN, which is distributor of specialty ingredients and raw materials in North America.