Fragrance Du Bois to expand into UK with new in-store boutique

Luxury perfume house Fragrance Du Bois is set to expand its footprint in the UK with the opening of its first in-store boutique in London.

Set to open next month, the ‘Embassy of rare perfumes’ at 21 Conduit street in Mayfair will feature the firm’s portfolio of products.

The move follows Fragrance Du Bois' successful partnership with the House of Jovoy in Paris.

Fragrance Du Bois' international brand director Nicola Parker said: "Not only are we expanding the brand's global presence, but we're also strengthening our partnership with Jovoy, with whom we share many values.

“It's been working magnificently in Paris, thanks to our friendship with Jovoy's inspirational founder François Henin and as a Londoner myself, I'm delighted that we will now be able to offer our products to conscious consumers in my home town."

The firm’s products are formulated using pure, organic, and sustainably produced Oud oil.

Parker further added: "It also gives me great pleasure to know that one of our most popular and bestselling fragrances, London Oud, created by one of my favourite Master Perfumers François Merle-Baudoin, will be coming home.”

The perfume house also started providing ingredients to a new skincare and accessories brand called Oud Essentials, which is set to launch in the near future.

As part of its expansion, Fragrance Du Bois also opened new stores in Geneva, Doha, Milan, Zurich, Los Angeles, and Marbella.