Fragrance Du Bois opens boutique in Milan

French-based perfumery Fragrance Du Bois has opened a boutique in Milan.

This opening follows the company's multiple expansions this year. The new boutique is located within Profumo on Via Brera, which also features fragrances from other houses such as Frederic Malle, reported Luxurydaily.com.

Fragrance Du Bois' brand director Nicola Parker said: "Opening our boutique at Profumo on the Via Brera is a singular honour for us as a relatively young company.

"The establishment is synonymous with quality, exclusivity, and luxury. These are values and characteristics that are close to all our hearts at Fragrance Du Bois. Since its opening in 1984, the boutique has garnered an unparalleled reputation for showcasing only the finest, most classic expressions in the world of fine fragrance.

"We're delighted to be able to bring our creations and our unique marketing philosophy to other parts of Europe, following on from the success we have already enjoyed at the House of Jovoy in Paris."

Fragrance Du Bois claimed that its collection contains 100% pure natural oud oil. Oud is extracted from the resinous heartwood of the Aquilaria tree.

Parker added: "We fully expect European connoisseurs to appreciate what we are striving to achieve as a brand, and understand our values as a company and we know that Profumo will help us to showcase all of our ranges, from Shades and Privé, to our newly created 'Lite Attars' and 'Nature's Treasures', which contain only pure, natural oils.

"We're very interested to see the market's reaction to this range, as it was initially conceived to offer layering, a tradition among perfume wearers in the Arabian Gulf that is gaining momentum in other parts of the world.

"Our creations within the Nature's Treasure range are perfect for this process, enabling a wearer to put together, creatively, a scent profile that best suits his or her personality and self-perception. We're looking forward to bringing this concept to the European market."