FaceCake Marketing Technologies launches GlamScout app

Augmented reality (AR) provider FaceCake Marketing Technologies, has launched an addition to its suite of AR mobile apps, GlamScout.

This new iOS app features FaceCake's ColorMatch visual search, thereby enabling users to virtually recreate their favourite street style, red carpet, or runway beauty looks in one easy snap.

FaceCake founder and CEO Linda Smith said: "The ability to snap a great look and instantly know how to recreate it is the next step in the evolution of visual search.

 "Like FaceCake's previous innovations in the augmented reality space, GlamScout further transforms product discovery and interaction within the mobile shopping experience."

GlamScout identifies makeup shades in any photo and allows users to scout looks found in magazines, websites or real life and instantly receive corresponding product recommendations.

This app runs a multi-category search through thousands of products from over 100 premium and mass brands and then delivers direct product matches for immediate purchase.

Product results are shown at different price points.

Users of this app can recreate makeup looks by snapping a photo, uploading a saved image, or selecting from today's trends in the app's featured looks.

Following receipt of cosmetic product matches, mobile shoppers can virtually try and then they buy with FaceCake's signature augmented reality Try-On, which displays skin tone variations and lighting conditions.

GlamScout users can then share their makeovers and purchase cosmetics directly from the app.