Evine Live announces the launch of skincare line Evoté Beauty

Digital commerce firm Evine Live is all set to introduce new anti-ageing skincare line Evoté Beauty.

The University of California's Los Angeles (UCLA) extension cosmetic sciences programme instructor Irena James and cosmetic ingredient manufacturer Nik James developed the new line, which contains nutrients designed to reduce the signs of ageing.

Evoté products are based on the 24-hour circadian rhythm and kinetics of the natural cellular process of the skin. The brand combines ingredient technology with research of the body’s normal process to revive essential functions overnight, when the skin’s barrier is considered to be more receptive to treatment.

Evoté's co-founder Irena James said: “Biology and chemistry have always been a huge part of my life and I’ve dedicated the bulk of my education and career to finding new solutions for ageing and other hard-to-treat skin imperfections.

"Evoté not only marks an important point in my personal career, but it’s something I believe will shatter the skincare industry and fiercely challenge the status quo of anti-ageing.

“'Beauty sleep’ is not a myth. I’m looking forward to sharing my scientific and industry expertise with Evine viewers during the world-wide debut of ‘Evoté Beauty.”

Evoté’s portfolio of nighttime products contains the 12 HR BioComplex technology, which is claimed to rejuvenate and resynchronise the appearance of the skin during the night. In addition, the products optimise vital functions such as restoration, detoxification, re-energisation, and replenishment.

Daytime products by Evote include the White Carbon Complex that features purifying and brightening characteristics to protect the outer layers of the skin from environmental contaminants.

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Image: Evote Beauty product. Photo: courtesy of Evine Live Inc.