Essie launches Gel Couture nail polish range

US-based nailcare brand Essie has launched new range Gel Couture, featuring 42 different shades.

Gel Couture comes as a two-step system and can be used without any lamp or curing. It is claimed to be long-lasting and offers around 14 days of no chip wear.

According to Essie, the application and removal of the two-step system is easy and ideal for both at-home and salon use. Removal requires no soaking and the process is similar to regular nail polish.

To achieve a long-lasting look, the user applies two coats of polish before applying Essie's gloss top coat. This is quick-drying and aims to protect colour and improve shine.

The 42 shades are categorised into Atelier, First Look, Fashion Show, and After Party themes.

Atelier comprises neutral colours such as pearl and creamy silk, while First Look features pastel shades ideal for a soft manicure with feminine and creamy tones.

Fashion Show includes bright shades such as red-hot crimson and acid chartreuse, while After Party consists of deep, dark, and toned colours such as deep plum and edgy blood red.

Essie's Gel Couture nail polish and top coat are available for purchase on essie.com, at fine salons, and other beauty outlets for $11.50 per bottle.