Essie introduces new nailcare treatment

Nailcare brand Essie has introduced new treatment, called Treat Love & Color.

The brand claims the new nail colour and treatment fuses the benefits of nourishing ingredients with the beauty of Essie Sheer Nail Color.

A franchise of Sheer Nail Colour, Treat Love & Color is designed to offer both immediate and long term benefits to dry and brittle nails. The treatment is claimed to reduce nail peeling by 60% and breakage by 35% in one week of use.

Infused with collagen and camellia leaf extracts, the new formula does not require a base or top coat.

The new treatment includes Shade Treat Me Bright, which is powder pink in colour and designed to brighten nails. Also featured is Laven-Dearly, a lavendar coloured product for neutralising, and Sheers To You, which is pink blush in colour and claimed to nurture the nail.

Treat Love & Color nailcare is currently available for purchase at the essie.com website, select salons, and other beauty stores in the US.

Founded in 1981, Essie offers more than 1,000 shades of polishes and nailcare products for personal and salon use.