Entrepreneur Annie Lawless launches new natural cosmetics brand

Entrepreneur Annie Lawless has launched a new cosmetics brand LAWLESS, which comprises eight liquid lipsticks.

Named Cameron, Leo, George, Jake, Brad, Ryan, Romeo, and Daneto, the lipsticks are said to be soft and peachy colours ranging from blush pink to deep red.

They are claimed to be hydrating and dry in around two minutes to offer a smooth and pigmented finish.

The entire LAWLESS range includes products that contain the Natural AF mark, which means they are free of carcinogenic, toxic, and hormone-disrupting ingredients.

Annie Lawless said: “I’m creating a line of truly natural cosmetics that perform, look, and feel just as great as conventional products that we’re used to, but without all the harmful ingredients our bodies directly absorb.

“Quality of ingredients and innovative formulations are a core focus to guarantee all components are actually natural and deliver the results we want for full-coverage, long-lasting makeup.

“I enjoy the ritual and self-care aspect of applying makeup daily, and beautiful products are a big part of that. I plan to create a full range so women can have it all, the way it should be.”

Annie Lawless founded the cold-pressed juice company Suja Juice. She is planning to expand her new cosmetics brand by next year.