Edgewell Personal Care launches new razor refills and Schick Hydro website

Edgewell Personal Care has launched new razor refills under its shaving brand Schick Hydro and a new direct-to-consumer website.

The new online exclusive Schick Hydro Connect refill is developed to fit handles of Gillette Fusion and Mach3. the SchickHydro.com website has been designed to offer customers a wider range of choice, value, convenience, and overall shaving experience.

Edgewell Personal Care's president, chief executive officer (CEO) and chairman David Hatfield said: “The SchickHydro.com platform expands our digital capabilities and complements our overall channel strategy. 

“We are confident that our growing online presence will significantly enhance consumer engagement by enabling us to deliver even more innovation and reach consumers across pricing tiers.

“We are committed to leveraging our unique product offerings and record of innovation to enhance our brand equity, drive profitable growth, and create shareholder value.”

The new website provides the Schick Hydro refills through a subscription shave plan, which enables customers to select their preferred product, blade count, number of refills, and frequency of delivery. The shipping and handling costs are covered by the brand.

SchickHydro.com also allows users to compare various Schick Hydro and Schick Hydro Connect offerings. 

The brand is currently offering a first time refill for free to its customers and the Hydro Connect 3 or 5 blade refill is available for free on Gillette handles for a limited period.

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Image: Shave Plans on SchickHydro.com. Photo: courtesy of PR Newswire Association