eb5 launches new formula for anti-aging skincare product line

US-based eb5 has introduced new formula and new packaging for its eb5 5-in-1 facial treatment intense moisture anti-aging cream.

A patented blend of wrinkle-reducing Vitamin A, free-radical fighting Vitamin E, strengthening Vitamin B, the legacy eb5 formula has proven to reduce the appearance of wrinkles and fine lines, remove signs of inflammation.

The cream also features in natural botanical ingredients, such as moisture-encouraging Oat Flour and soothing Comfrey Root to help restore moisture to dry, ageing skin.

The newly launched formula maintains its predecessor’s anti-aging benefits, while adding additional refinements in an even healthier paraben-free, vegan, gluten-free, non-GMO, fragrance-free, and hypo-allergenic formulation.

eb5 president and CEO Donna Heldfond said: "eb5 products have withstood the test of time by meeting the evolving needs of our customers.

"We are so proud to offer a new formula that is simpler and healthier than ever while maintaining the anti-aging power that our loyal customers have come to expect from eb5."

Eb5 anti-aging facial treatment is also designed to restore resilience by firming skin, remove signs of inflammation, while renewing skin’s strength and tone.

The new packaging boasts a cleaner, more contemporary design that reflects the modern formulation of all five products inside, according to the company.

Meanwhile, eb5 is planning to showcase its products at the three upcoming regional Ultimate Women’s Expo events Chicago, San Francisco and Los Angeles, US.