Domo to optimise digital performance of L’Oreal’s brands

L'Oréal has selected Domo to optimise the performance of thousands of digital campaigns, social networks, and online retailers.

Domo will help the cosmetics firm across 32 brands and offices in more than 70 countries.

L'Oréal's global chief performance officer Vincent Stuhlen said: "We needed a global digital cockpit, a product that would allow us to automate reporting, measure, and analyse our complex data feeds, as well as benchmark against our competitors.

"With Domo, for the first time, we have an end-to-end solution that can give us global visibility and comparability across all brands and allow us to easily overlay additional data from other business areas, such as financials, to make timely decisions across the board and improve our overall performance in digital marketing, e-commerce, and customer relationships."

Powered by Domo, the digital management centre will offer drill-down capabilities across brands, geographies, and channels to executives, marketing, and sales personnel to steer their business with real-time key performance indicators (KPI).

L'Oréal's simple data discovery will be moved to a single solution for end-to-end data integration and visualisation. This move will enable L'Oréal to add more local data sources and dashboards across countries for effective data-driven decision making.

As the users will be free from the tasks of gathering data, collaboration is expected to save a significant amount of time for L'Oréal's decision makers to focus on deeper analysis of data transformed into business information as well as act upon strategic opportunities.