Dollar Shave Club launches new hairstyling range for men

Dollar Shave Club (DSC) has expanded its product range with the introduction of new line of hair styling products – Boogie’s.

The Boogie’s by Dollar Shave Club line includes Boogie’s Bold Hair Gel, Boogie’s Casual Hair Clay,
Boogie’s Dream Hair Cream, Boogie’s Smart Hair Paste and Boogie’s True Hair Fiber.

Boogie’s Bold Hair Gel is claimed to be formulated with Irish moss and black locust extract to provide extra moisture, while Casual Hair Clay is formulated to provide concentrated styling.

Made with hair healthy ingredients such as black locust, grape seed and flax seed oil, Boogie’s Dream Hair Cream works as an all-in-one styling moisturizer.

The company claims that Boogie’s Smart Hair Paste is a hair texturizer and styler that is ideal for achieving messy, lived-in styles that require separation as well as a naturally polished look, while Boogie’s True Hair Fiber is a resinous hair texturizer that helps to define and increase the fullness of hair.

Dollar Shave Club founder and CEO Michael Dubin said: "We like to solve problems for guys. That’s how we approach everything we do. We started with the problem of expensive razors and frustrating in-store experiences, but there’s just as much frustration throughout the men’s grooming category.

"Listening to our members, we found that buying hair styling products is no exception. Many men are getting their recommendations from friends who can have completely different hair types and needs, or they have to choose from a bewildering array of in-store options. With Boogie’s, we hold your hand through the entire process and make sure you’re getting the right product for you."

---

Image: Boogie’s by Dollar Shave Club. Photo: courtesy of PRNewswire / Dollar Shave Club.