Designer Parfums enters into fragrance partnership with actress Jennifer Lopez

Designer Parfums has entered into a new fragrance partnership with actress, singer, entertainer, and producer Jennifer Lopez.

Lopez will work with Designer Parfums' chairman and chief executive officer (CEO) Dilesh Mehta on brand innovation and strategy to drive global growth for her fragrance franchise.

In 2003, Jennifer introduced her fragrance, Glow by JLo. Since the first debut, the actress has launched 23 more products, making the Jennifer Lopez Fragrance House a successful celebrity brand.

Dilesh Mehta said: "Jennifer has always had a clear vision when it comes to her fragrance, knowing trends and delivering scents the public love, all while encompasses her authenticity and vision.

"The teams at Designer Parfums are hugely excited to be working with Jennifer and her team and having a long, successful and beautifully scented partnership."

Lopez said: "Developing my fragrance line has been a uniquely rewarding creative experience. I am excited to work with Designer Parfums to continue the expansion of my Jennifer Lopez Fragrance House."

Designer Parfums has presence in key fragrance markets including Europe, the US, Asia, and the Middle East.

Mehta added: "Through our partnership with Ms Lopez, we will use our combined brand equities to further strengthen our position in these markets and expand into new territories.

"The goal is for Designer Parfums expertise to drive the next phase of Lopez's fragrance development and position this business for future growth."

Designer Parfums operates in the Prestige Beauty category specialising in the development, marketing, manufacturing, and distribution of luxury fragrances. Its present portfolio is distributed across more than 80 countries and are either wholly owned or operated under license.