Deka Lash opens new studio in Utah, US

Eyelash extension brand Deka Lash has opened a new retail studio at Sugar House in Utah, US.

The new store is owned and operated by Steve and Liz Gordon and marks the beginning of Deka's strategy to continue its expansion into Texas, Nevada, and California.

Deka Lash's chief executive officer Michael Blair said: "Everyone at Deka Lash is extremely happy to see Steve and Liz open their doors in Sugar House.

"We are extremely excited about the opportunity Deka Lash brings to the Salt Lake City market. This is a big step forward for our company.

"Our industry leading studio design and unique business model focused on customer experience has allowed us to make huge inroads into the eyelash extension industry."

Deka Lash offers semi-permanent eyelash extensions along with in-studio experience, online booking, extended hours, and weekend appointments.

Steve Gordon said: "What excites us most about Deka Lash is that eyelash extensions are the fastest growing segment of the beauty industry, and Deka Lash's people and products are unmatched.

"We're committed to helping empower women by providing careers in this growing industry, and contributing to non-profit organisations dedicated to empowering girls and women, and Deka Lash shares my commitment to these goals."

Deka Lash employs trained, licensed estheticians to ensure quality applications for the customers.

Founded in 2011 by Jennifer and Michael Blair, Deka Lash Studios operates retail salons that provide semi-permanent custom eyelash extensions to the customers' own lashes, offering multiple looks and styles.