Deka Lash opens new retail studio in Nevada, US

Eyelash extensions provider Deka Lash has opened a new retail studio at Centennial Hills in Las Vegas, US.

The studio is owned and operated by PWS Enterprises and follows the opening of another studio in Georgia earlier this month.

Cornell Lewis owns and operates the Johns Creek location that marks the firm’s expansion into the Atlanta region of the country.

Deka Lash CEO Michael Blair said: "We are very pleased with our growth and group of dedicated franchise owners such as PWS Enterprises. 

“Las Vegas is a great fit for our innovative eyelash franchise concept. Providing one-of-a-kind customer experience is a priority for all of our Deka Lash studios.”

Established in 2011, Deka Lash delivers semi-permanent eyelash extensions with an in-studio experience, online booking, extended hours, and weekend appointments.

In addition to extensions, the company provides various eyelash cosmetics designed for health and growth of natural lashes.

PWS Enterprises executive Cailyn Piazza said: "We searched for a brand that reflects our beauty and business philosophy while sharing ideals such as building loyalty, exceptional quality, commitment to service, and making a difference to our clients and community.

"I wanted to open a studio where women are empowered by how naturally beautiful they truly are.  I want my clients to see their own beauty and Deka Lash shares that vision."

The firm has awarded more than 95 franchise licences for the operation of its studios in 14 states.

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Image: Inside the new Deka Lash Centennial Hills studio. Photo: courtesy of PRNewsfoto/Deka Lash.