Deka Lash and PWS Enterprises to open 25 salons in three US states

Eyelash extension studio Deka Lash has selected PWS Enterprises as its new regional development partner to open 25 salons in three US states.

As part of the deal, PWS Enterprises will develop studios in Chicago, Las Vegas and Dallas within the next five years.

Currently searching for suitable locations to open its new salons, Deka Lash aims to expand its franchise with the deal.

Investor Chuck Piazza said: "We were so attracted to the Deka Lash management team and their vision for growing very profitable salon units around the country. 

“I love their high-end studio design, their cutting-edge in-salon technology as well as their industry leading Lash Artist training platforms."

Established in 2011 by Jennifer Blair, Deka Lash develops eyelash products.

Operating in a franchise model, the company currently has presence in California, Nevada, Utah, Colorado, Texas, Illinois and Pennsylvania.

With its volume technique, Deka Lash helps apply numerous extensions to an isolated natural lash to make it a full lash line.  

The company also offers eyelash extension methods and brow shaping techniques.