Croda introduces new skin smoothing ingredient

UK speciality chemicals firm Croda has introduced a new skin smoothing ingredient, Prolevis.

The ingredient has the capacity to smooth the skin instantly in order to lower the appearance of surface lines and imperfections.

It is intended at older consumers who plan a rapid fix for existing indications of aging.

Prolevis is reported to provide a range of functional anti-aging claims based on its level of inclusion such as consumer-perceivable skin smoothing, tightening and firming.

Croda said with increasing demand for instant effects from skin care applications, an immediate sensory cue is ideal to convey product efficacy.

"With up to 75% of volunteers highlighting that Prolevis gave them instantly smoother looking skin, it is the obvious choice for anti-ageing skin care formulations where, to the discerning consumer, seeing is believing," the company said.

Recently, Croda Polymer Additives announced expansion plans of its amide capacity at their manufacturing site in Hull, UK.

The expansion is in line with the company’s long term capital investment plan and is expected to meet customer demand for slip additives into polymers through to 2020 and beyond.

The Hull site is one among the three fatty acid amide production facilities in the Croda group with the others situated in Gouda, Netherlands and Mianyang, China.

The investment intends to strengthen Croda’s commitment to the polymers market and improve its market position in the technology.