Coty and Chalhoub renew JV partnership in Middle East

US-based beauty firm Coty and UAE-based Chalhoub Group have renewed their partnership through joint venture (JV) Coty Middle East FZCO.

Under the renewed agreement, Coty will be able to extend its market capabilities and offer better access for customers to its portfolio across its luxury, consumer beauty, and professional beauty units. 

The firms have agreed that the brands from the P&G specialty beauty business, which was merged into Coty in October last year, will be integrated within the JV.

Coty's chief executive officer (CEO) Camillo Pane said: “Since 2004, the Chalhoub Group has proven to be an exceptional partner to Coty in the region.

“Through our renewed partnership following the merger of the P&G Specialty Beauty business into Coty, we look forward to further growing our business in the Middle East." 

Chalhoub Group's CEO Patrick Chalhoub said: “Throughout the years, we have built a strong partnership based on trust and respect, combining our knowledge of the region and its consumers with their expertise in the beauty industry.

“We are confident that this reinforced collaboration will allow us to be closer to the Middle Eastern consumers and better answer their aspirations."

Coty focuses on the beauty sector through its diverse portfolio of products such as colour cosmetics, body care, fragrances, skincare and haircare, while Chalhoub provides retail, distribution, and marketing services across the beauty and fashion segments.