Coty acquires global license rights for Burberry Beauty fragrances, cosmetics and skincare

Coty has completed an acquisition of the long-term global license rights for Burberry Beauty luxury fragrances, cosmetics, and skincare.

Coty CEO Camillo Pane said: “We are pleased to complete this transaction and move forward with our strategic partnership, combining Burberry’s British heritage of innovation, craftsmanship, and design with Coty’s expertise and leadership in luxury beauty products.

"Coty’s world-class ability in developing and bringing to market beauty brands will help drive a new phase of development and growth for Burberry Beauty."

Coty Luxury president Edgar Huber said: “As an iconic, luxury brand, Burberry fits perfectly with Coty Luxury’s portfolio, which includes contemporary and globally relevant luxury beauty brands. We are uniquely positioned to develop Burberry Beauty to the next level. This is another significant step in building Coty’s Luxury division.”

Burberry CEO Marco Gobbetti said: “Following months of hard work to ensure a smooth transition, we are pleased that this strategic partnership, which brings together tremendous beauty experience and expertise, has begun.

"Burberry is incredibly proud of what has been achieved in the last four years and we look forward, with the support of Coty, to further building on these foundations.”

Coty will secure complete responsibility for strategic direction on the portfolio’s development. It will leverage its global capabilities in beauty strategy, innovation, supply-chain, and go-to-market, working in partnership with Burberry, which will be responsible for creative elements.

Burberry beauty products will be sold in luxury beauty retail outlets worldwide in addition to Burberry stores and digital channels.