Clariant unveils four new personal care themes in China

Specialty chemicals developer Clariant has unveiled new formulations for its personal care themes Custom, Origin, Revive, and Balance under BeautyForward Edition II in China.

The firm has also announced a new business strategy and development plan to supply natural active ingredients to the country’s personal care market.

The new themes are based on Clariant’s second edition of the BeautyForward trend guide, which comprises research into lifestyle, technology, innovation, and emerging cosmetic beauty products. It translates global societal and cultural changes into personal care trends and links them with the firm’s ingredients and formulations.

Clariant industrial and consumer specialties, Greater China personal care, and industrial homecare sales head Gamble Wu said: "The local personal care market in China is undergoing differentiation influenced by both the forces of modern global living and the more traditional oriental living style and culture.

“Formulations being launched by Clariant under the four trends of Custom, Origin, Revive and Balance are tapping right into this growing market trend to satisfy more fully our customers' demand for the right personal care and cosmetic products."

The firm will introduce a face serum and a hair gel made of ingredients obtained from various plant species present in China, Korea’s Jeju Island, Ethiopia, and the Amazon Rainforest.

The Origin personal care formulations will feature multifunctional Aristoflex Polymer, Velsan SC, and Plantasens Abyssinia Oil. Revive will comprise products such as lotions and hair masks with a variety of ingredients, including Beraclay Amazon White Clay and Calm Yang.

Beauty products for protection against stress and skin detoxification will be included under Balance and will contain ingredients such as Aristoflex Polymer and BioDtox.

The company also has set up new dedicated business for China to expand the firm’s current assortment of naturally-sourced products.