Revlon appoints Ciara as global brand ambassador

Revlon has appointed model and fashion icon Ciara as its newest global brand ambassador.

Ciara is a Grammy Award winning singer, songwriter, dancer, and producer.

Revlon's president and CEO Fabian Garcia said: “As a woman who exemplifies confidence and beauty, Ciara is a perfect Ambassador to represent Revlon.

“Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the CHOOSE LOVE campaign.”

Ciara said: “I’ve been a fan of the iconic Revlon brand my entire life.

“In fact, my name comes from the Revlon Ciara fragrance. It was a gift given to my mother from my father, and she fell in love with the scent and the name. It’s incredible to think that after all those years I would be joining the Revlon family as the newest Global Brand Ambassador.”

Ciara will begin her role as global brand ambassador, supporting Revlon colour cosmetics and the brand’s CHOOSE LOVE campaign by promoting the new 2017 ColorStay Eye and Revlon Kiss Balm launches.

Ciara will appear in multimedia campaigns across all media types, including digital, in-store, and social media.