Brioni launches new fragrance

Brioni, an italian menswear luxury couture house, has unveiled its new fragrance namely, Brioni.

Renowned designers Patrik Fredrikson and Ian Stallard fashioned a contemporary and substantial bottle with gravitas by hand molding and hand manipulating a cube to capture the movement of light and fabric in motion.

The Brioni Fragrance glass bottle is inspired by the Italian sculptures in Rome in an artisanal way and encases a soft gentle bubble to hold the precious fragrance.

The Brioni eau de toilette is comprised of three rich complex accords: Citrus Accord – Inspired by a lemony-lime sparkling beverage, the notes include Sicilian lemon cold pressed from Italy; Boutonniere Accord – A man’s boutonniere inspired the floral notes of magnolia, Italian iris, and violet; and Woody Accord – The richness of the fragrance is attributed to intense smoked woods blended with saffron, cistus leaves, oud, and black licorice.

It is available in an eau de toilette 2.5 fl. oz./75ml. In US, it is available at Brioni boutiques, Bergdorf Goodman and select Neiman Marcus locations. In UK, the fragrance is available at Brioni boutiques and Selfridges.

Brioni creative director Brendan Mullane said: "When a man wears a custom Brioni suit, he exudes a sexiness because he feels confident and protected.

"We wanted to bottle that feeling with a sensual and elegant scent," Mullane added.