Boudica Naturals introduces Clarifying Shampoo and new website

UK-based Boudica shampoos and conditioners has launched Clarifying Shampoo online at boudicashampoo.com.

The company claims that the product's ingredients have been verified to hold a rating of three or lower on the authoritative Skin Deep scale, where one is the most mild and ten is the least eco-friendly. Most ingredients are reported to have a rating of one.

According to Boudica, Clarifying Shampoo is suitable for greasy or heavy hair and also neutralises the effects of chlorinated pool water.

The brand's new website is user-friendly and customers may order directly from Boudica or are directed to order through Amazon, depending on the country.

The website is reported to have a multi-language capability and it will automatically display information corresponding to the correct country. This feature is designed in collaboration with Leading Edge Digital of New Jersey. Language sensing is being implemented country by country and can also be set manually.

The Boudica haircare range is claimed to be free of any harsh salts, glycol, formaldehyde, parabens, artificial colours, fragrances, or other undesirable ingredients.

Boudica's products contain organic avocado and grapeseed oils, rice, soy and wheat proteins, and regenerative apple stem cells. They are claimed to be mild and do not strip away keratin or hair colorant treatment.

Boudica shampoos and conditioners were recently launched in US and are available at Amazon.com.

---

Image: Boudica's range of Clarifying, Shine, Prima, Volume Shampoos, and Nourishing Conditioner. Photo: Courtesy of PRNewsFoto/Boudica Shampoos & Conditioners