Biotherm and David Beckham launch skincare campaign

French luxury skincare brand Biotherm Homme has released a promotional video featuring footballer David Beckham to advertise skincare product Force Supreme.

Titled 'Force Supreme: The Story of My Life', the video was directed by Johan Renck. It shows Beckham explaining the significance of each of his tattoos.

Biotherme recently signed a long-term partnership with Seven Global, a joint venture between David Beckham, Simon Fuller and Global Brands, to develop men’s grooming products, reported Mr-mag.com.

In the video, Beckham says: “I use Biotherm Homme Force Supreme serum to improve my skin.

“I also recently discovered the new Force Supreme Life Essence, which is really a booster in the morning.”

Biotherm’s Force Supreme range is designed to cleanse and moisturise the skin.

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Image: David Beckham campaigns for Biotherm Homme. Photo: courtesy of BIOTHERME HOMME.