BellesCastle develops new skin pulling system to erase wrinkles

Beauty products firm BellesCastle has introduced the Lifties product line to address wrinkles on the face and neck.

The new line comprises a non-invasive, self-applied skin pulling system that is claimed to remove wrinkles within 15 minutes. It is designed to remove crows feet wrinkles around the eyes, cheek wrinkles, and sags, as well as upper eye droops. It also claims to tighten the skin area of the neck.

The system features a skin tab, which is attached along the hairline using an adhesion solution. This connects to a beauty clip that slides into the hair at the base next to the scalp. When the skin tab is tightened, accumulated wrinkles are said to be removed without discomfort.

BellesCastle chief design officer and founder Phil Willett said: "Finally a practical solution for age lines, wrinkles and sagging. No surgery, no needles, no laser, no pain, no recovery time, no high costs, just real amazing results.

"Lifties are simple, safe, high-comfort and affordable for everyone. They enable an effortless natural beauty that allows you to accent your very best features and become a natural younger version of yourself."

Resistant to water, perspiration, and humidity, Lifties can be used by both men and women of any age who have a minimum of 2in of average-volume hair.

In addition, it is claimed to enable external facial altering (EFA), elongating the eyes and highlighting the upper cheek bones without invasive surgery.

The hypoallergenic system’s skin tabs and beauty clips are available in ten different colours for various hair styles, while the hair extending from the Skin Tab can be coloured according to the user’s choice.

BellesCastle has also started a Kickstarter crowdsourcing campaign to support the product launch.