Beiersdorf to invest €230m in new headquarters in Germany

Personal care firm Beiersdorf is set to build a new €230m headquarters and research centre at Troplowitzstrasse in Hamburg-Eimsbüttel, Germany.

Set to be located on a total area of 100,000m², the new facility is expected to support the company’s future growth.

The new headquarters was designed by Hamburg-based architectural firm Hadi Teherani and the research centre by Munich-based Brechensbauer Weinhart and Partner.

Beiersdorf's chief executive officer (CEO) Stefan Heidenreich said: “With the construction of our new headquarters in Hamburg, Beiersdorf is sending a clear signal about its future growth.

“We have significantly expanded our international business, developed outstanding innovations and put Beiersdorf on a stable and profitable growth path.

“With this major investment, we are also expressing our commitment to Hamburg and Germany as business locations.”

Beiersdorf has been using a total of 170,000m² of three neighbouring sites in the Hamburg district.

The new facility for the headquarters will be constructed on the existing Troplowitzstrasse site situated between Stresemannallee and Wiesingerweg, replacing the current headquarters located between Unnastrasse and Quickbornstrasse.

The new investment will also include an additional office building, a two-level underground parking garage, and a research facility, which is expected to expand the firm’s research and development (R&D) capacities in the district from 11,000m² to 45,000m^2­.

The construction on the new project is set to begin this year and scheduled to be completed in 2021.

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Image: Beiersdorf new headquarters. Photo: courtesy of Beiersdorf AG.