Beauty app Perfect365 to enable users try on trendsetting NYFW makeup looks

Makeup and beauty app Perfect365 is to allow users to try out the high-fashion makeup looks from the runways on their phones. 

The app with more than 80 million users will play an integral role in September’s New York Fashion Week.

Building on the looks from Leanne Marshall, and Laurel Dewitt’s makeup look with a crown designed for Beyoncé, both of which were released earlier this year, Perfect365 will launch its trendsetting NYFW makeup looks following the shows in September.

Perfect365 will enable users to try on looks showcased in the fashion week in the app in real time using a virtual mirror or photo selfie.

Perfect365 uses advanced Face Detection technology that enables accurate virtual makeup placement, both on photos and in live video.

The app offers more than 200 one-tap makeup looks, over 20 customisable makeup and tweaking tools, Style it! clothing and accessory recommendations, and step-by-step tutorials for recreating looks in real-life.

ArcSoft communications director Vickie Wei said: “Makeup has become an essential piece of developing a complete high-fashion look.

“Celebrity designers and makeup artists spend months designing the premiere looks to complete the clothing pieces and accessories for the runways.

“Now, with Perfect365, everyone can try on the makeup fresh from Fashion Week and be among the first to recreate these looks in real life before they hit the stores.”          

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Image: Beyonce's crown look. Photo: courtesy of Business Wire.