Battington launches AR makeup app powered by FaceCake

False eyelash brand Battington has launched a new augmented reality (AR) makeup app to allow virtual try-on of eyelashes.

Available for download on iOS devices, the app includes the firm’s handmade silk and 3D lashes in photorealistic detail.

Developed by augmented retail provider FaceCake, the mobile app allows users to browse and virtually try-on the complete lash collection on their image, with options to implement feature-enhancing filters and share the images on social media.

Battington's creative director Lilliana Vazquez said: “Whether they are a first-time buyer or a seasoned lash pro, this app was carefully designed so that users could easily experience the transformative nature of Battington with just a touch of their screen.

“Each step was created with the user experience at the forefront, so that our customers can select and preview the lash which best complements their face shape and eye shape before they make their purchase.”

The silk and 3D silk lashes come with individual product information and are available in six styles.

Founded in 2015 by Sirine Swed, Battington’s handmade silk lashes are available in beauty boutiques and department stores such as Violet Grey, Credo Beauty, REVOLVE Beauty, and Anthropologie locations.

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Image: Battington app. Photo: courtesy of PRNewsfoto/Battington.