Batallure Beauty forms new beauty company Butterfly Beauty

Beauty and personal care development company Batallure Beauty has formed a new beauty company known as Butterfly Beauty.

Butterfly Beauty develops, markets and distributes fashion, luxury and lifestyle beauty brands.

It offers fragrance, color cosmetics, facial skin care, body care, hair care, home fragrance and personal care products under Derek Lam, Derek Lam 10 Crosby, Elizabeth and James, and Robert Graham brands.

The new company will oversee the distribution of Elizabeth and James fragrances across the globe, under a partnership with Kendo Beauty Brands.

The distribution of Elizabeth and James Nirvana fragrances will begin in late 2015 and early 2016.

Meanwhile, Sephora distribution will continue to be managed by Kendo Beauty Brands.

In early spring next year, Butterfly Beauty will also introduce a Derek Lam 10 Crosby women’s fragrance collection and a Robert Graham men’s fine fragrance collection.

L’Oreal USA’s former employee Ginny Wright has been appointed as the general manager to lead Butterfly Beauty.

Wright led several divisions and beauty categories in L’Oreal USA for over six years.