Barnes & Noble College launches cosmetics section

Barnes & Noble has introduced a cosmetics section in College stores following a successful experiment at three stores on campus.

These stores will stock lines such as Lipstick Queen Philosophy, Smashbox, Bliss, CoverGirl and Maybelline New York.

This section will be called Glossary.

As well as encouraging in-store experimentation, Glossary will feature a different colour scheme from the rest of the outlet, reported Globalcosmeticsnews.com. 

Barnes & Noble College director of merchandise, fashion trends and beauty Lisa Mazzio told Drug Store News: “Through in-depth student discussions and focus groups, we recognised a gap in access to beauty solutions on campus and worked with them to help shape the Glossary.

“Their feedback informed the categories and brands we sell, the look and layout of the stores themselves, and the format that inspires self-discovery rather than in-aisle beauty consultants, which students expressed were less desired.”

Currently, the retailer does not have plan to extend the concept beyond Barnes & Noble College.