Avon Products launches redesigned website to enhance shopping experience

Avon Products, a global beauty company, has launched its redesigned website, www.avon.com, in a bid to enhance the social selling experience for Avon representatives and shopping experience for consumers.

This newly redesigned ecommerce platform includes such customisable features as blogs, special offers, select product highlights, and videos.

Avon North America marketing vice president Matt Harker said: "The Avon Representative and her social circles have been the core of our business for over 125 years.

"The new site and a recently launched social media center help to forge strong connections between the Representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller," Harker added.

Representatives are also provided access to an email marketing program and social media suite featuring valuable beauty content that can be easily shared with their customers.

Avon believes that the new redesigned site experience will improve access to the brand, whether a consumer prefers to shop through their representative’s eStore, or directly through Avon.com.

Additionally, tools such as a ‘Find a Representative’ locator, and a Facebook sign-in makes the shopping experience fast and easy.

With $10bn in annual revenue, Avon products are available in over 100 countries. The product line includes colour cosmetics, skincare, fragrance, and fashion and home products.