Attitude introduces new hair care products

Attitude, a personal care brand owned by Canada-based Bio Spectra, has introduced a new range of hair care products.

Made with quality and worry-free ingredients, Attitude’s hair care line includes Shampoo Volume & Shine, Shampoo & Body Wash 2-in-1, Shampoo Color Protection, Conditioner Volume & Shine, Conditioner Color Protection, little ones Shampoo, little ones Conditioner and little ones Hair Detangler.

Attitude’s hair care line is EcoLogo certified, hypoallergenic, vegan and CO2 Neutral, the company claims.

By creating a lather that gently cleanses and conditions, Attitude’s hair care products leaves hair looking shiny, light and clean while providing a very mild, natural scent.

These products are currently available exclusively at Target stores across Canada.

Bio Spectra founder and president Jean-Francois Bernier said: "With a single-minded focus on wellbeing, we were looking for products that were pure and effective for our families.

"Our passion to develop safe products is the driving force behind the ATTITUDE brand and we are excited to now share them with other families."

Attitude says it does not use cancer-causing chemicals, mutagens and reproductive toxins in its hair care line, although they are legally tolerated contaminants in hair care products.