Ashland develops new aromatic for personal care and cosmetic markets

Specialty chemicals firm Ashland Global has launched aromatic conarom b for use in personal care and cosmetics products.

The aromatic imparts a gentle fragrance and acts as a preservative by delivering a broad anti-microbial protection.

Based on naturally derived hops extract and phenylpropanol, the new product is developed to meet an increasing demand for multi-functional and sustainable ingredients.

Ashland's personal and homecare vice-president Vito Consiglio said: “Ashland is continuing to build on our innovations presented earlier this year at in-cosmetics Global in support of consumer market trends."

The new ingredient acts as a microbial stabiliser at dosages of 0.3% to 2%. It also has good formulation compatibility and broad pH applicability.

At ambient temperature, the product can be added at any phase of the production of personal care and cosmetics formulations such as body and skincare emulsions, sun care, shampoos, body washes, conditioners, and wet wipes.

In addition to consumer markets, Ashland works with industrial markets, including adhesives, architectural coatings, automotive, construction, energy, food and beverage, and pharmaceutical.