Aqua Velva launches new after shave balm for men with sensitive skin

Aqua Velva has launched the Sensitive 5-in-1 After Shave Balm.

Shaving damages men's skin and may cause problems such as redness, itchiness, ingrown hairs, dryness, and irritation. Aqua Velva's new formula was designed to prevent and relieve five key shaving-related issues experienced by men with sensitive skin.

A survey of men over the age of 18 found 71% of participants said their skin is sensitive after they shave but only 25% said they are frequent users of aftershave.

Aqua Velva's Sensitive 5-in-1 After Shave Balm is a non-burning, all-day moisturiser, which aims to prevent bumps and soothe redness.

Combe's senior brand manager Salim Holder said: "Most men don't realise that when you shave, you remove layers of skin, which tends to lead to the sensitivity and irritation that many men experience with each shave.

"At Aqua Velva, we know that the right post-shave routine can significantly improve the post-shave experience and designed Aqua Velva Sensitive 5-in-1 after shave balm to deliver a better shave by helping to prevent or relieve ingrown hairs, dryness, bumps, redness and other post-shave irritation."

Aqua Velva is available across the US and has a suggested retail price (SRP) of $6.99.

Combe is a manufacturer of personal personal care products, including Aqua Velva, Just For Men hair colour, Vagisil intimate healthcare products, Sea-Bond oral care products, Brylcreem, Lectric Shave men's grooming products, and Williams Mug soap.

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Image: Aqua Velva 5-in-1 Sensitive after shave balm. Photo: courtesy of PRNewsFoto/Combe